Communications and storytelling for complex change
I’m a freelance communications strategist based in Vancouver, Canada.
You can’t make an impact if nobody hears you
When you’re tackling complex issues, you need more than the occasional great story. To build trust, you need a clear strategy to reach and inspire your audience. They’ll need to hear your message at least seven times before you can create momentum and action.
But when every task is a priority, and you’re in back-to-back meetings, great stories get trapped in technical reports or forgotten folders. What you need is someone with the time and sound judgment to bring them to life.
E.T. Communications brings embedded communications leadership and hands-on delivery to your team. I’ll shape the strategy and keep the work moving, giving your stories the dedicated care they need to make an impact.
You’ll be in good company
Services
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Give your team the gift of senior-level support when the stakes are high.
Bring in a strategist to create a communications strategy that’ll dovetail with your broader goals. Together, we’ll build the systems you need to succeed, and train your team so they have what they need to deliver on the plan.
Or you might just need a doer. Someone who can work independently and help your team keep track of all the moving pieces. I’ll jump right in and learn your goals, audiences to start turning messages into content for your website, social media, donor newsletter, and wherever else you reach your audience.
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Writing one page for a website is very different from writing 100 pages that need to all make sense together. It can be a real hair-on-fire moment for teams that are already stretched.
Copywriting at this scale is just as much about planning, researching, and project management — all while balancing competing priorities.
Bring me onto your next web redesign project, and ensure your website can do it all, whether it’s making a great first impression, persuading people to give, or delivering crucial information in a way people can easily absorb it.
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For projects that need to be delivered on time and on budget, but with a collaborative and human touch that plays to your team’s strengths. I keep complex projects moving along, including for those who are working off the side of their desks.
I always work from a place of “Yes, If.” That means when new paths open up, I’ll identify the supports we need and the trade-offs to expect should we decide to go down it.
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Give me a long grantee report and an hour with the project lead, and I’ll find the big story your readers will care about.
I’ll find vivid details in data points, cultural significance from how activities were conducted, and ask the questions that get artists to analyze their work and scientists to feel their impact.
Check out Writing for some of my past writing.
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Your workforce is an incredibly important audience. And you need them to trust you. They care about what you have to say, but they’re also busy. And while most leaders believe they’re speaking clearly, only half of employees agree.
I can help, whether you’re looking to revise your employee handbook, craft a sensitive announcement, or create new internal policies.
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Get a second set of experienced eyes on your long-form writing. I am familiar with Canadian Press and AP style, and am trained to edit for plain language and current web content accessibility guidelines.
Client Testimonials
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Esther's dedication, attention to detail, and proficiency make them an invaluable asset to any team. Their consistent delivery of high-quality work showcases their expertise in writing, structuring, and editing. It's been a pleasure partnering with Esther, and I am confident in their ability to excel in any project they take on.
Danielle Etienne
Founder, Le Code Switch -
Along with being very responsive and receptive to feedback, the suggestions Esther provides to improve a piece of writing always show a great deal of empathy for our target audience, an understanding of our brand voice, and a commitment to our overarching goals for the future of our marketing content.
Sarah McKelvey
Senior Copywriter, Vancity Credit Union -
Great writing isn’t just about being a great writer. It’s about immersing yourself in a subject, collaborating with clients and thoughtfully distilling information into succinct messages that resonate with audiences. Writing for the web is very nuanced, and Esther gets it. They understand how to approach even sensitive topics with skill and care.
Lisa Eaton
Director of Operations, Affinity Bridge